Current trends in strong alcohol continue to enhance its flavor segment.
Major international brands are expanding their ranges with the most exotic fruit options, among others.
And what about Ukraine? “It is generally believed that only classic white vodka is popular in our market. Indeed, until recently, this was the case. However, looking at the shelves of modern alcohol stores in Ukraine, we cannot help but notice the increasing presence of flavored vodka and the rising demand for it. This is confirmed by reputable Ukrainian sommeliers. Traditional consumption certainly remains, but the younger generation is seeking something new, and GreenDay, as a strong Ukrainian producer actively engaged in innovation and development, offers consumers completely new flavors,” says the founder of AV TD, which owns the brand, Chertok F.B.
Citrus vodkas are popular worldwide and may seem quite simple in terms of recipe, yet none of the major Ukrainian brands offer them in the local market. After multiple tastings with international vodka brands, GreenDay has created a true bestseller that undoubtedly surpasses global vodkas with similar flavors. The combination of lemon and orange is smooth and balanced, not overwhelming. GreenDay Citrus is great as an aperitif, digestif, ideal for cocktails, or simply on the rocks.
Salted caramel sets trends across various food categories. We particularly love chocolate and desserts made with it. Strong alcohol is not as closely associated with trendy sweets. Creating such a flavor is not easy. GreenDay drew inspiration from the namesake products of global brands due to their popularity. The result – GreenDay Salted Caramel – is, without exaggeration, even better. The milky salted caramel has never paired so well with a vodka base. We can take pride in such a modern Ukrainian strong drink. Whether enjoyed on the rocks, in a cocktail, or as a digestif, it’s a truly delightful vodka dessert.
Premium Vodka Brand GreenDay was established in 2012 with a high aim: to provide consumers with a strong drink of high natural purity that can be enjoyed without fear of consequences and that promotes personal freedom for everyone.
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